Google is still the most visited website in the world and Facebook is still the most frequently visited social platform based on web traffic. In fact, YouTube is, but YouTube is only a partial social app, right?
Findings are presented in this new visualization from Visual Capitalist that uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the distribution of traffic.
As you can see, the second most visited social platform after Facebook, Twitter and Instagram could match what most people would expect.
But there’s a reason for that. This data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which primarily focus on in-app experiences, don’t do well with this particular overview.
In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.
You can check the full overview below. You can also read the full description of Visual Capitalist here.