Boonton, New Jersey. — Plant-based snack maker Real Food From the Ground Up has acquired the Food Should Taste Good business from General Mills, Inc. of Minneapolis. Financial terms of the transaction were not disclosed.
Founded in 2006 and based in Needham Heights, Massachusetts, Food Should Taste Good makes natural tortilla chips and multigrain bean chips.
General Mills acquired Food Should Taste Good in early 2012. At that time, the business was merged into Small Planet Foods. Small Planet Foods is General Mills’ natural and organic products business with brands such as Cascade Farms, Muir Glen and Larabar.
Going forward, Food Should Taste Good is no longer considered suitable for General Mills, the company said.
General Mills spokesperson Chelcy Walker said: “This sale is to a suitable buyer with clear expertise in Tortilla’s chips business. No jobs will be lost or employees will be transferred to the buyer as part of this sale.”